A subject like the Headline above can irresistibly pull readers into opening your message and reading its every hypnotic word. Often,it will not and what if you don't have anything to sell?
Your email subject line is, next to your name, the first thing the recipient sees. It is important. The best email subject lines are short,descriptive and provide the reader with a reason to explore your message further. Trying to stand out in the inbox, by using splashy or cheesy pharases, will invariably result in your email being ignored
In your email subject, do not:
- Arouse Interest and curiosity.
- Say "Hi".
- Be wordy.
- Respond without giving context.
To compose the perfect email subject :
- Give the message's bottom line.
- If your email comprise multiple topics,consider breaking into multiple messages.
- Summarize the message- why you are writing.
- Be Precise.
- Include details that allows the recipient to identify about what you are writing.
- Leave out unnecessary words.
- Email subjects need to be concise.
Best & Worst Subject Line Examples
| Subject Lines With Top Open Rates | ||
|---|---|---|
| Subject Line | Open Rate | Comment |
| Preliminary Floor Plans for Southern Village Neighborhood Circle Members | 93% | Timely information. Implied benefit for quick action. Over 50 characters in length |
| Your April Website Stats | 92.6% | Timely and useful information |
| Idlewild Camp - Important Travel Information | 90.1% | Information I need now. |
| Invitation for Murdoch, Brown, Rove & Johnson's Snow Ball | 89.7 | Party invitation. Personal and timely |
| MotorCycling Magazine Reader Survey | 88.1% | High affinity to activity/experience |
| Announcing Paige Elizabeth Sullivan | 82.6% | Birth Announcement: Personal and useful information. |
| Ship's Log #5: Parus Arrives in Phuket | 82.1% | Personal and timely |
| Nautica in Rutland Opens Soon! | 79.9% | New condos - valuable information to be first in line. |
| Updated Time Zones & Log On Information | 79.1% | Required information |
| MICHAEL DRUCKMAN 1949-2007 | 77.4% | Obiturary: Personal |
| Inside Football: Summer Training Camp Preview Issue | 74.3% | Timely and useful information |
This video provides good tips that how we can write a good subject line.
The minor minor things you have described in this about subject line are very beneficial and if implemented the things mentioned above makes the mail perfect.
ReplyDeleteyou have provided good information regarding the subject line as it is the base of the email. I have watched the video it is really interesting and knowledgeable.
ReplyDeleteYes raman you have provide very good and knowledgeable information regarding the subject line which is very helpful.
ReplyDelete